Customizing the Board view will allow you to see the information about your Leads, and Deals just in the way you need it. You can hide those columns that you don't need, add those you do and rearrange them to make the most out of your data. You can also pivot your data by different field according to the tab you are viewing. You can also pivot using your Custom fields.
Customize Board View
To get started, go to either the Leads or Deals tab, depending on which Board view you want to customize. Between the 'Save View' and 'Things You Can Do' buttons there is the 'Board Configuration' button. Click it to display the available columns.
To pivot your data, just click the 'Board Configuration' button and then click on 'Pivot by' to display the available options. You can select between # of Attempts, Owner, Lead Status, Lead Source, Buying Center, Buying Power and your own custom fields of type 'Choice List'.
To remove a column from the view, just click on the checkbox next to its name. As you do this, you will notice that the column will disappear from the view. This doesn't mean that the information is no longer available, it was just hidden from the view.
To add a column, simply click on the checkbox square, right next to its name. The column will be added immediately and the view will adjust all the information.
You can also rearrange the columns in a way that best fits your needs. To do so, simply drag and drop the column to the desired spot.
To learn how to create Custom Fields, please visit the following tutorial: